Almost close enough really doesn't count

As Wham! says, "If you're gonna do it, do it right". LEGO tries had to do the right thing, but then it drops the ball.

Message printed on the inside flap of the LEGO shipping box.

This message is printed on the inside flap of the shipping box. And it makes perfect sense. At this time of year I would guess that over 1/2 of the orders from LEGO's online shop are presents. Santa is bringing a few LEGO goodies for everyone under 10 in my family.

Shipper's address on the shipping label

But then the shipping label says LEGO. In know what you're thinking, "It's in tiny letters. What kid is going to notice that?" The answer, every single kid who is hoping for LEGO.

So LEGO, please change the name of the shipper. Instead of "LEGO Brand Retail", how about "LBR"? Help me keep a secret or two.