Monday, January 16, 2017

Read the fine print? Most people can't even find it!

Advertisement for Royal Bank of Canada mutual funds

Fine print at the bottom of an advertisement for Royal Bank of Canada mutual funds
To keep the regulators happy advertisers need to add the fine print to their advertisements. But this "fine print" is so tiny that most people would not even notice it, let alone be able to read it.

From a consumer protection perspective either print the legal mumbo jumbo in a larger font, or change the law. I suggest the former.

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