Wednesday, October 19, 2016

I hope I'm not too late

Advertisement for Jim Pattison Toyota, West Vancouver Transit bus, Horseshoe Bay, West Vancouver, BC

Advertisement for Jim Pattison Toyota, West Vancouver Transit bus, Horseshoe Bay, West Vancouver, BC (Detail)

Sometimes I see advertising on public transit that is a bit out of date, but I think this takes the cake. This advertisement on the side of a West Vancouver bus is at least two years old and may have been on the bus for as long as three years.

Why is this aged advertisement still on the bus? And of course the more important question, can I still get a RAV4 for $25,560? Well I can't. The best price I was offered on the phone was $26,125.

Advertising should inform customers, not annoy them. This advertisement fails on both counts. Inaccurate information and thus annoying.

It turns out I am too late for this deal, by two or three years.

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