Talking about the ingredients

Billboard adjacent to McDonald's location, Grandview Highway, Vancouver, BC

McDonald's is continuing in its campaign to make the most out of its Canadian ingredients. This billboard touts the input of Canadian beef farmers.

Do other fast food chains not use Canadian beef? It doesn't really matter. McDonald's has staked out the "Canadian Beef Farmers" territory as its own. Any other chain that touts it's local content will likely just be seem as copying McDonald's.

However, local wheat, lettuce, and tomatoes are all still available to claim.