Get the reference, buy the beer

Advertisement for Elephant & Castle, Granville SkyTrain Station, Vancouver, BC

It is one of the more memorable lines from the James Bond films. "The name's Bond. James Bond".

And as Bond is the quintessential Englishman the line, in a modified form, fits quite well with a English-style pub. Will it get people to flock to the pub? The owners can only hope.