Organization that makes no sense
Menswear at Lululemon, Park Royal Shopping Centre, West Vancouver, BC (Detail) |
Menswear at Lululemon, Park Royal Shopping Centre, West Vancouver, BC |
Retailers have to put stock on store fixtures in a logical way. If they don't then consumers won't be able to find their size and will leave the store confused and empty-handed.
In the womenswear department Lululemon has a system for stocking yoga pants. The smallest size, 2, in on the top shelf and the largest, 12, is on the bottom shelf. Many other retailers do the same things. Smallest sizes on the top or on the left. And once you've figured out the retailer's system you can find your size.
Unless, of course, you are a customer in the menswear department of Lululemon. The largest size is on the top shelf and the smallest size is on the bottom shelf, the opposite of the arrangement in the womenswear department.
Why do something so illogical and inconsistent? Nothing like confusing the customers to prevent sales.
Labels: lululemon, merchandising, sizes, visual merchandising
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