"Can" does not mean "Will"

Sign promoting Microsoft Windows 10, Best Buy, Granville Street, Vancouver, BC

Sign promoting Microsoft Windows 10, Best Buy, Granville Street, Vancouver, BC (Detail)

Computers are supposed to make our lives easier. But often the effect is the complete opposite. They crash, we lose files, and the endless rounds of upgrades and obsolescence drives us all mad.

Would we tolerate this in any other product? Sorry your saucepans won't work because you've upgraded to Stove 3.0.

And now Microsoft is engaged in a concerted effort to get all Windows users to upgrade to version 10. I love the vague promise that "Windows 10 can make you more productive". Not "will make you more productive", but "can make you more productive".

Nothing like a vague unsubstantiated promise to encourage the customer.