A bit of a poke in the eye for the old firm

Kit and Ace advertising on transit shelter, Vancouver, BC

Chip Wilson founded Lululemon, but was then tossed by the board.

So he founded Kit and Ace, a firm run by his wife and son. The firm is known for its "technical cashmere", a slightly more mainstream take on a luxury material.

And now Kit and Ace is expanding at a feverish pace, with over 50 locations and more in the works.

This poster, located right outside the Lululemon lab store at Broadway and Cambie, is a bit of a poke in the eye for the old firm. Especially since "technical cashmere" was a concept that the Lululemon board turned down on at least two occasions.

Oh well. I'm sure that Lululemon has something in the works to fill the gap when no one wants yoga pants any more. (Or I'm sure that the Lululemon board hopes there is something in the pipeline to fill that gap.)