Wednesday, December 16, 2015

Keeping the local in a local newspaper

Back cover of The Undercurrent, Bowen Island, BC

The local Bowen Island newspaper recently increased its retail price to $1.00. I really like this advertisement that ran on the back of the newspaper to reinforce the value that you are getting for $1.00 and also how connected the newspaper is with the community. All six photos in the advertisement depict something that can be purchased on Bowen Island for $1.00.

Is local media suffering? Pretty much all over the world. But the media that remains connected to its local community is probably more likely to survive.

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