A sad effort in a prime location

Display window at Loft, Park Royal Shopping Centre, West Vancouver, BC

Display windows are a critical tool for retailers. A striking window will get customer's attention and bring traffic into the store.

This sad effort will do nothing. Although it faces Marine Drive, with thousands of vehicles going by, there seems to be little effort exerted to make this visually appealing. I have no idea if this is a work in progress and the rest of the display is still to be installed, but it looked abandoned.

The windows for adjacent retailers were much more compelling.

Display window at Sephora, Park Royal Shopping Centre, West Vancouver, BC

Display window for Aritzia, Park Royal Shopping Centre, West Vancouver, BC