What on earth were they thinking?

Photo at Simon's Park Royal, West Vancouver
(Source: Source: https://www.facebook.com/photo.php?fbid=10156130577675526&set=o.253043118101485&type=3)

Really, "Happy Remembrance Day!" I know this day is not as big a deal in Quebec, but it is a statutory holiday in British Columbia. In my small town of 3,500 we will get between 1/3 and 1/2 of the total population out to the ceremony.

One of the big issues in International Marketing is adapting to the local culture, but this just goes to show that adaption is also an important issue when entering any new market, even in your own country.

Note: I did not take this photo, see source above, and Simon's has since taken the signs down.