Promotion with just a towel and a smile

Schick Intuition promotional bathtub

Schick Intuition sampling crew

The razor business is very competitive and firms are always looking for ways to make their products stand out. The number of blades seems to increase every year or so. The razors come with lubricating strips, or in this case "ribbons", and a host of other features designed to increase comfort.

But how do you convince women that this is the right razor for them? They will most probably be shaving legs and underarms, and the shower or bath is where shaving is most likely to happen.

These three women, apparently clad only in towels and looking as if they just emerged from the bathroom, were getting ready to hand out samples of the Intuition razor outside the London Drugs location at Granville and Georgia in Vancouver.

Will this influence long-term consumer purchasing patterns? Who knows? But three young women, apparently dressed only in towels, will surely catch people's attention. And that is what promotion is all about.