The demographic in a nutshell

Advertisement for Kwantlen Polytechnic University on the Vancouver SkyTrain

Whenever I take the SkyTrain I see lots of advertisements for post-secondary institutions. No, I tell a lie. About half of the advertisements are for post-secondary institutions.

What sort of message are these advertisements sending? Get an education and then you won't be stuck on this bloody train? You'll get a good job and be able to afford a car?

Of course the other side of the picture may be that perhaps we are in the midst of a slight baby bust and the post-secondary institutions are scrambling for every student they can find.

But the reality is someone has done some research and discovered that the people who take public transit are interested in post-secondary education. And it is always best to advertise where the audience is.

On a side note it is interesting that I don't think that I've ever seen any advertisements from the University of British Columbia. The university is oversubscribed and does not need to advertise to attract students.