Another problem with advertising at SkyTrain stations
Poster frames at Vancouver SkyTrain station |
Even filling the frame with something institutional ("Stay behind the yellow line"), or for a charity, is better than leaving an empty frame on display.
And the more out-of-date posters, or empty frames that riders see, the lower the perceived value of advertising at SkyTrain stations in particular and on transit in general.
I wonder just how much longer transit advertising will survive in Vancouver?
Labels: advertising, SkyTrain, transit advertising
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