Tuesday, September 9, 2014

A reason to avoid transit advertising?

Advertisement for Metrotown in the Granville SkyTrain station

The fine print of the end of the "Win your Summer Style" poster 

I've mentioned before that transit advertising has a reputation for not being the most up to date. I saw this on August 30th. The contest closed over 6 weeks earlier, but the advertisements are still up in the SkyTrain stations.

This sort of sloppiness achieves two goals. It pisses off the people who see the advertisements and can't enter the contest, and it tells other advertisers that the demand for transit ads is so low that their ads will remain up long after their useful date.

Neither are great options.

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