Thursday, March 7, 2013

Pick a font, any font

Sign at a closed fruitstand, Kelowna

Is is not a huge deal, but would it be so hard to pick a  font? The hand lettering on the word "Fruitstand" is not too bad. (Well, "Fruit" looks a bit compressed, and "stand" looks a bit spread out by comparison.)

But "CLOSED" just looks a mess. It would be nice if the fonts were the same, or even executed with similar precision.

And "CLOSED" when? Did I just miss you and you'll be open again in the morning, or are you closed for the season?

Just another of the million details that a retailer has to pay attention to.

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