Silly Licensing

Angry Birds Adhesive Bandages made by ASO LLC

With the exception of private label brands, the adhesive bandage market in North America is pretty much owned by Band-Aid and Elastoplast. So how can a company not known for its products break into the retail market and score some shelf space?

Licensing of course. So ASO licensed the Angry Birds characters.

Was it a success? Not completely. The 20 pack of bandages was on sale for $1.99. But for some reason my 4-year old daughter likes Angry Birds, a game she has never played. And as a practical consumer I'm happy to save money. So, my daughter's doll "Henry" now has an Angry Birds bandage on his forehead. He seems to be getting better.