There must be a card for that
"Fighting Cancer Together" greeting card |
Now, cancer may not kill you, but if present trends continue then about half of us can expect to get cancer in our lifetime. So I guess that seeing a card like this is a good thing. People are talking about cancer and the more we talk about it, the more research is likely to be funded.
But it was still a bit of a surprise to see this card in the store. Interesting that it is two women. I think that men are probably less likely to either share the news with friends.
Labels: cancer, greeting card, Market Segmentation
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