Sunday, February 5, 2012

Official Size, or perhaps not. You need to check for yourself

I saw this hang tag on a piece of Swiss Gear luggage at the Sears store. If I was looking for a carry-on bag I'd like to know if it was actually the right size to use as carry-on baggage.
Of the people flying from Vancouver, where I live, the vast majority would be flying on either Air Canada or WestJet. How hard would it be for Sears to actually check with the airlines about their size limits for carry-on baggage?
Providing more information for consumers makes the decision process easier. If it is easier for me to buy, then I'll probably buy more.
This lack of service at the big stores drives consumers crazy. And one frequent response by consumers is to go to the small independent retailer for answers to their questions, and then shop at the big retailers to get a better price.
It should be obvious to anyone that the big retailers can offer lower prices because they don't offer the same level of personalized service, or have staff with the same level of training.
Amazon's price checking smartphone app it the end game of this process. Go to the independent retailer for advice, recommendations. and to see and touch the product and then buy it online via Amazon.
And this time next year don't wonder why that great little shop with the great service went out of business.

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