Ignorance is no excuse
I was at the library yesterday and saw this label on the fold-down change table in the "family bathroom".
Change tables are wonderful thing, and they are increasingly found in men's bathrooms. (But for some reason, a man in the "family bathroom" is still all too rare.)
So, what is my problem?
Well, two problems actually.
1) A koala is not a bear. Koalas are not even remotely related to bears. Koalas are marsupials, and are related to kangaroos and wallabies.
2) That is NOT how you spell "care". I know, it is a cute little alliterative branding affectation, but have some pity for the poor parent who has to explain all of the branding-induced misspellings to their child.
I'm now doing an elegant dismount from my high horse.
Labels: branding, Children, koala bear kare, marketing communciations, spelling
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