Can you define fast and stylish?

According to one statistics I read, 60% of Ferrari customers already own at least one Ferrari. Now that is customer loyalty.

And what does Ferrari mean to those customers? It is the epitome of style and performance. And it is not that Ferrari has to please a lot of customers. 2011 was a record year for Ferrari, and the firm sold a total of 7,195 cars and brought in record revenue of $2.63 billion.

But even for people who will never be able to afford a Ferrari, the brand carries a whole lot of weight. The new Colnago for Ferrari bicycles are a combination of the technical, design and production expertise of the two firms. Even if they ignore the Ferrari name on the downtube, wheels and fork, the Ferrari headtube badge and red colour let consumers that this bicycle has some pedigree.

And if you are intent on going fast, then that Ferrari pedigree probably has some value, even if you are your own engine.