Only a little bit of bias

Customer Feedback form, Yoko Yaya 123, Vancouver, BC

Getting customer feedback is critical is a business wants to improve. But building bias into the survey can mean that the feedback is useless.

This form, from the Yoko Yaya 123 store, is actually pretty good. (Yoko Yaya 123 is a $1, $2, $3 store owned by the Japanese firm Daiso.)

Customer Feedback form, Yoko Yaya 123, Vancouver, BC (Detail)

The middle value is "Good", and the options range from "Poor" to "Excellent". I'm at a bit of a loss to understand what the difference is between "Not Good" and "Poor", but overall this is one of the more balanced and neutral customer surveys that I've seen recently..