Wednesday, December 30, 2015

Too late and the wrong look

Advertisement in the window of Showcase Pianos, West Broadway, Vancouver, BC

On December 18th I saw this sign in the window of Showcase Pianos on West Broadway in Vancouver.

Apart from the fact that, according to the sign, the sale finished three days earlier, the whole look of the advertisement does not really seem a good fit with a store that sells pianos that list for over $200,000.

Blowout implies that you are selling off the undesirable products that no one is interested in. Not really the sort of sentiment that want to attach to a handbuilt Italian piano. The animation on the firm's website is not much classier.

Annimation on the Showcase Pianos website (December 29, 2015) 
Source: http://www.showcasepianos.com/sale.html?gclid=Cj0KEQiA-4i0BRCaudDcrrnDi6kBEiQAZSh5f1y4WzxBdei8llgRA2sjUiF6wvvZf0pC47_CxruFnCoaAtK18P8HAQ


I know this firm can do better and I look forward to marketing materials that match the quality of the pianos that Showcase sells.

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