I have this incredible feeling of deja vu.

Sampling Uncle Ben's at the Broadway SkyTrain station, Vancouver, BC

Text on the poster at the SkyTrain product sampling, Vancouver BC

According to the 2011 census, the amount of French spoken in Vancouver is tiny. 24,780 people, 1.1%, of the population identified French as their mother tongue, and only 8,410, 0.4%, spoke it at home.

So why does the firm handling the sampling for Uncle Ben's in Vancouver have a stand-up poster with with a slogan in French?

Just another of the million little details that separate adequate marketing from great marketing.