Do you know where you are?

Sampling Starbucks Refreshers outside Shoppers Drug Mart, Vancouver, BC

Sign at the sampling

According to the 2011 census, the amount of French spoken in Vancouver is tiny. 24,780 people, 1.1%, of the population identified French as their mother tongue, and only 8,410, 0.4%, spoke it at home.

So why does the firm handling the sampling for Starbucks in Vancouver have chalkboards with a slogan in French?

Just another of the million little details that separate adequate marketing from great marketing.