They've moved on

Z95.3 FM, Bus Shelter Poster, Vancouver

Z95.3 has moved on. No longer part of the Virgin Radio network, the first ads, "You can't stay a virgin forever" took a bit of a poke at the Virgin Radio brand controlled in Canada by Bell Media.

But Z95.3 has moved on with a new campaign.

From a strategic perspective, this is a much stronger campaign. It will be interesting to see how the listeners react to the changes.