The right advertisement in the right place

Interac transit advertisement, Granville Street, Vancouver (April 17, 2014)

Interac is rolling out a new contactless payment system in Canada. These contactless systems, often known as "tap-to-pay" or "tap-and-pay" do not require the consumer to scan their card and enter a PIN code. By eliminating the need to enter a PIN code, and thus speeding up the payment process, this system should improve service at the point-of-purchase.

But for me the most interesting part of this the advertisement. This advertisement was on the side of a bus on Granville Street in downtown Vancouver. This bus was stopped just outside the flagship London Drugs location.