Monday, February 17, 2014

A pale comparison

la Vie en Rose, Robson Street, Vancouver
Valentine's Day is one of the "make or break" sales opportunities for lingerie stores. This sort of heart-filled window is common in early February. I took some time on the morning of Valentine's Day to compare some stores.

Although the Victoria's Secret store didn't open until 10:00 AM, there were staff in at 7:30 AM restocking the shelves.

Nothing similar was taking place at la Vie en Rose. The store opened at 10:00 AM and when I went in at 11:00 AM was bereft of male shoppers. Victoria's Secret, on the other hand, was filled with men buying barely wearable unmentionables.



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