To sell to girls just make it pink, purple, or turquoise

Sign at the LEGO exhibit at Science World, Vancouver

I talked about this before when I spotted the "girls" LEGO aisle at Walmart. The new LEGO "Friends" collections are aimed at girls. While the "boys" is all Star Wars and Harry Potter, the "girls" LEGO sets are all about "Friends". (If my memory serves me correctly, I think that Harry Potter might have had a couple of friends. I think one of them was even a girl.)

My daughter loves LEGO. I'll have to see if her tastes evolve to fit the new "Friends" sets, of if she stays true to the gender-less stuff we have in large quantities around the house.