I hope that's not the main ingredient

Facebook Advertisement, January 27, 2014

MDF is an acronym for Medium Density Fiberboard, the core of cheap furniture all over the world. Basically is is sawdust and glue.

Given the common concern about the odd bits and pieces that end up in food, especially pet food, MDF seems like a poor choice for a name.

But I also wonder how and why I ended up with an advertisement for dog food on my Facebook page. I don't have a dog and never have. Rather poor targeting.