Simple sign, but well done

Egg Sign at a Kelowna farm (Eggs Today)

Egg Sign at a Kelowna farm (No Eggs Today)

"No" Sign at a Kelowna farm

When it comes to signs and marketing communications, simple things impress me. I saw this sign when I was out for a bicycle ride.

The sign isn't fancy, and could use a bit of a touch-up, but it gets the point across and is both informative and flexible. What more could you ask for? As I was on my bicycle and didn't have an easy way to carry a dozen eggs, I did not stop in to see if they actually did have eggs, as the sign indicated. Perhaps next time I bring a pack with me and support my local farmer.