So famous he needs no introduction

HP is unveiling its new tablet computer tomorrow. Vancouver has its own HP store. Tucked away a little bit far from the heart of the retail action, it is a rather poor competitor for the blockbuster Apple store in the Pacific Centre. (An aside. I've read estimates of the sales per square foot for Apple stores of up to $10.000. That is a truly monumental figure.)

Two representatives from HP were handing out these cards at the corner for Granville and Georgia this afternoon, July 11, 2011. The cards announced the launch event for HP's new TouchPad at the HP store. And people attending the launch can "Meet Alex Burrows, get his autograph and your picture taken with him".

I find it interesting, but not at all surprising, that the copywriter did not seem in necessary to tell people who Alex Burrow is. (He is a star player with the NHL Vancouver Canucks.)

So, why no mention of the team? I presume that it is related to sponsorship. And if HP was a sponsor, the Canucks and NHL logos would be all over the piece.