Bowen Island's branding in action

New branding for Bowen Island
(Source: https://www.tourismbowenisland.com/destination/what-they-say/tell-your-friends-its-awful/)

On June 27 2016, a new branding initiative for Bowen Island was unveiled at a meeting of the Bowen Island's municipal council.

The new branding message is rather tongue-in-cheek and has not met with universal approval. (It seems that Bowen Island nothing ever does.) 

Last week I saw elements of the campaign  being used at a new building being completed close to the ferry terminal.

Garden adjacent to a new building in lower Snug Cove, Bowen Island, BC

Sign in the garden adjacent to a new building in lower Snug Cove, Bowen Island, BC

I'm keen to see how many more instances of this campaign I see in action around the island over the summer.