I was surprised that this was on the shelf (Not shocked, but just a bit surprised.)

Sexcereal for Him at Safeway

Sexcereal for Her at Safeway

According to the firm's website this is,  "The world’s most amazing breakfast or pre-bed cereal!"

One of the maxims of modern marketing is that sex sells. I was just not quite expecting that I would find a product that used sex to promote itself so blatantly in my local Safeway location.

So, as I said in the title of this posting, surprised, but not really shocked.