A nice term to trademark, too bad it's not yours.

Lexus billboard, Rupert and Grandview Highway, Vancouver, BC

A car that gives you goosebumps™. Sounds promising. It evokes thoughts of fast acceleration and snappy handling.

Too bad that the word goosebumps™ is already trademarked in Canada, and not by Lexus. Since 2001 it has been trademarked by Parachute Press for a "Series of children's suspense books."

So, not quite the image that Lexus is after. 

But on the bright side the Goosebumps™ books have been around since the early 1990s. The kids who read the books then are now in their prime Lexus buying years.