Lined up and sold out

Lineup outside the H&M store, Pacific Centre, Vancouver BC (Photo taken November 5, 2015)

Staff in the H&M store getting ready for the onslaught, Pacific Centre, Vancouver BC (Photo taken November 5, 2015)

Balmain X H&M beaded dress (Photo from H&M.com)

Last year it was Alexander Wang, this year it is Balmain. Every year H&M teams up with a designer to produce a clothing collection that offers the designer's look, at more street-friendly prices.

And just like last year, customers were lined up on the street the night before for a chance to buy the clothing. Given the amount of this clothing that immediately ends up on eBay, I suspect that many of the people in line were purchasing to resell, rather than to wear.

But H&M gets lots of free press coverage and some customers get the clothes they lust after.