The ad may be gender neutral, but the not the merchandise

Diesel advertisement 

Diesel website (October 6, 2015)

Despite the fact that Diesel proclaimed gender neutrality in its advertising, the clothing is still relentlessly divided by gender.

Why do brands do stuff like this? Do the various areas of marketing not talk to one another? If the message in not consistent from channel to channel then there really isn't any message worth telling at all.