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| Bicycling Magazine, August 2015 issue, Page 60 |
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| Bicycling Magazine, August 2015 issue, Page 60 (Detail) |
Matthew Portell is engaged in a noble endeavour, He delivers books to children. He founded a charity Ride for Reading that collects donated books and distributes them by bicycle. According to the article "Trek donated a Transport cargo bike a few years ago".
Great. Full marks to Trek for supporting reading. The problem is that the only brand name I see in the photo is Specialized on the rear bicycle tire. (And Trek and Specialized are fierce competitors.)
A missed opportunity all round.
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