We all should have seen this coming

Special edition "Frozen Frosted Cheerios", The Real Canadian Superstore, Vancouver, BC

Frosted Cheerios have been around before, so it should come as no surprise that General Mills and Disney would agree to a special movie tie-in version of the cereal.

Frozen has made over $1 billion at the box office, the biggest gross ever for an animated film. I just wonder what the limit of the movie tie-ins will be? At the moment the limits appear to be only Disney imagination and the ability of children to convince their parents to spend money. I would not bet on either of those changing any time soon.