Is this well targeted advertising?

Febreze ad on The Economic Time website, India

Detail of Febreze ad on the website of The Economic Times, India

CIBC ad on The Economic Times website, India

I was on the website of The Economic Times recently. There was a story about an innovative IKEA billboard. (http://economictimes.indiatimes.com/magazines/brand-equity/why-you-cant-ignore-this-ikea-billboard/articleshow/43233938.cms)

I noticed the Febreze advertisement at the top of the page and the CIBC ad on the side. Both would seem to be a pretty good fit with an expat Indian consumer.