Where are you? And what language do your customers speak?

Ronald McDonald House donation box at McDonald's, Vancouver, BC

The clientele in this McDonald's location would likely speak English, or perhaps Mandarin. The number of uni-lingual francophones that patronize the Renfrew and Grandview location in Vancouver is very tiny.

So on a recent visit to this McDonald's location why was the sign on the Ronald McDonald House donation box only in French?

Yes she is a cute girl, and yes it is a worthy cause. But the box is a bit useless is the customers don't understand the message.

Just another of the hundreds of little details that so many retailers get wrong.