Handcrafted where?

Tacori advertisement from Elle, September 2014

Tacori advertisement from Elle, September 2014 (Detail)

For some reason, "Handcrafted in California" has some appeal. When I think of handcrafted, California does not leap to mind. Italy, perhaps, France, a likely choice. California, not so much. 

But some market research must have identified this as a selling point. Just not for the likes of me.