Know your market and you will succeed

Portrait of Eddy Merckx at Musette Caffe, Chinatown, Vancouver

My favourite coffee shop, Musette, has opened a new location in Chinatown in Vancouver. I'm glad to see this shop flourishing.

The interior is filled with musettes and other cycling memorabilia. One of my favourite features is a series of portraits of famous cyclists.

In cycling there is only one Eddy. Any fan will know who he from his first name, although the eyebrows are a dead giveaway.

And as usual, the accent colour is perhaps better known as bike maker Bianchi's signature colour, Celeste. (Evidently Pantone #332.)

As usual, a retailer that pays attention to the details, and is succeeding as a result.