A great strength of transit advertsing

Chronic Tacos poster at the Cambie and Broadway SkyTrain station, Vancouver

This restaurant always seems to be busy. (A good sign for a restaurant.) The poster shown above is at the SkyTrain station "Only one block away" from the restaurant.

Location is one of the great strengths of transit advertising. This restaurant would get little of no benefit from a mass campaign throughout the transit system, but this poster, a block away from the restaurant is a great fit.