Welcome to the real world

Royal Bank of Canada poster, Skytrain Station, Vancouver, BC

The Royal Bank of Canada (RBC) knows what side its bread is buttered on. With some high schools in Richmond having 70% ESL student bodies, The size of the Mandarin-speaking population of the Vancouver area has long since passed the critical mass required for targeting marketing.

And non-Chinese consumers are so used to seeing Chinese-language advertising that these types of advertisements no longer even get much attention from the rest of the public.