Is this an advertisement for a brand?

Transit ad for "Try Life On A Bike"

A few years ago I saw this advertisement and had no idea who was responsible. Was this campaign paid for by a brand, a retailer, a motorcycle club, or an industry association? If the consumer has any interest in "bikes" what should they do?

It turns out that this advertisement is part of a campaign by the MMIC, Motorcycle and Moped Industry Council. Might be helpful if they mentioned that somewhere.