Even at Chapters?

2012 Christmas season cup sleeve from Starbucks

For Christmas 2012, Starbucks selected the theme "Rekindle the Joy". Interesting approach and one that eliminates all references to the underlying religious meaning of Christmas.

But in Canada you will find Starbucks locations in Chapters/Indigo stores. And the eReader of choice there is the Kobo. And one of the big competitors for the Kobo is the Kindle from Amazon.

Can I be the only person who made this connection?