Well, in fact I was born yesterday

Day-old baked goods at The Bike Shop Cafe

I like the little things that retailers do right. In this case the day-old baked goods are identified, not with a sign that says "Day-Old", but with a "Born Yesterday" sign. Simple and clever.

Retail is a business of a million tiny details. When they're right, most customers don't even notice. But if you get them wrong you'll never hear the end of it.