Why is no one interested in advertising?

Seat at bus stop in Kelowna

I saw this bench at a bus stop in Kelowna. Normally when you see a bench at a bus stop it has an advertisement on the back. In this case there was no advertisement at all. What a waste!

Even if you are only advertising your own products or services (See my earlier post on Pattison and the Ripley's ads), or comping an existing customer, any message is SO much better than a blank bench. What a waste of a revenue/goodwill opportunity.