Finally, someone who understands colour theory

Woodhouse & Associates Inc. sign, Vancouver

In an earlier post I wrote complaining about the artists who illustrated one of the Dora the Explorer books. They could not even render the rainbow correctly.

Well, this is the other side of the equation. Finally a company that seems to have a pretty firm grasp of colour theory. And how do I know?

Woodhouse & Associates Inc. Logo

If you look at the bottom of the middle of the logo, you can seen a diamond-shape where the yellow and blue lines converge. And if you recall back to grade three science, or kindergarten painting, when you mix blue and yellow you get green.

So, the science is correct, but why does this company get it right when so many other organizations don't? Their business should be a bit of a hint. The firms rent out AV equipment, including LCD projectors, screens, and lights. So they should have a bit of clue about colour.

Now, if I could only get them give some advice to the to artists working on the Dora books.